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Digital Marketing

  • September 24, 2021

What is the difference between a blog post and a landing page?

Blog posts and landing pages serve different purposes. A blog post and a landing page are both pages on your website that

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  • August 12, 2021

Small Business Marketing Acronyms You Should Know

Small Business Marketing Acronyms You Should Know You’ve probably come across acronyms like SEO, SMM, PPC, and more when studying small business

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  • August 10, 2021

Setting Marketing Goals for Your Small Business

You probably have an idea of where you want to be in the future. You’ve already achieved the goal of being a

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  • August 10, 2021

Behavior Targeting: An Advertiser’s Best Friend

Technology is adapting and changing the way advertisers reach consumers with their messages. Behavior targeting is quickly overtaking the digital advertising industry

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  • August 10, 2021

Branding vs. Marketing: What’s the difference?

The terms branding and marketing are often used interchangeably. But they are two distinctly different things that serve different purposes. Both are

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  • August 10, 2021

The Importance of Diversity in Marketing

Have you ever looked at an ad and thought, “Well this product isn’t for me”? What made you think that way? Was

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